Branding

Craftworks

Brand identity and product branding for a premium mountain bike manufacturer based in the foot hills of Adelaide.
sector7g developed a logotype to reflect the structural elements of the product, design processes and engineering and the visual nature of tyre tracks.

The Craftworks typeface was designed to reflect the structural elements of the product, the design process and engineered geometry and the visual nature of tyre tracks.

  • Finalist, AADC Awards 2008