Branding & Digital

Ridgewood

Ridgewood is an importer, wholesaler and distributor of timber, panel and forestry products to the Australian market.

The geometric Ridgewood mark is a representation of the timber production process. The encapsulating circle depicts the source product as an abstract cross section of a tree trunk, while the typography is a customised stencil version of Rockwell — chosen for its geometric slab serif characteristics, referencing the process of milling the timber and finished product.

The mark is used as an identifying stamp for all their branded collateral and is used to highlight the natural beauty and grain of their timber products.