Making brands visible™
sector7g has been a supporter of the Shorts Film Festival since 2006, designing the festival branding each year.
For the 2014 festival, the decision was made to make the venue a destination in of itself, with the festival being the drawcard event. The CityBeach volleyball courts with the Adelaide CBD were rebranded for the week as the Frome Street Surf Lifesaving Club and we developed supporting material to give the temporary entity a history that tied together the vernacular of Australian lifesaving clubs with that of film.
A self referential and humourous style succeeded in attracting a new, younger audience compared to previous iterations of the festival.