We worked with the marketing team at Adelaide City Council to develop a series of campaigns and brand identities for unique activities within the council’s operations. Most notable was the Placemaking identity that needed to sit within the overall ACC brand guidelines but present a unique ‘underlaying’ visual system that sat across several of their departments.

We devised a coded map overlay that represented the key areas of activity and ‘inflated’ the segments to convey the overlapping effect of activity in one place on the greater area, which is a key aspect of the placemaking movement.