Making brands visible™
Assist Finance is a longstanding South Australian based Finance Company that was established in 1960.
Based upon our initial research and recommendations, we strongly believed that the brand identity for Assist Finance should retain and build upon the owl image already established rather than create a new image altogether.
Conceptually, the owl reflected the core values that Assist was trying to communicate; wisdom, trust, expertise and knowledge. By combining the stylised owl with a simplified typographic system and subtle colour palette, we created a modern and sophisticated brand identity that communicates with their target market.