The Finlaysons brand represents a high level service for its varied clientele. An institution in its home of Adelaide, it offered distinct advantages upon entering the national market. While maintaining its position as a top tier law firm in South Australia, it has sound strategies in place to leverage its brand value into interstate markets, and beyond.

For the brand to be reinvigorated for the national stage, a complete strategy was devised that encompassed the entire visual identity of the company; from the business card to the meeting rooms; from the corporate colour to partner portraiture.