We specialise in delivering high-impact graphic design supported by sound marketing principles. Our expertise is in brand design and visual identity systems for business.
Langes has a long history in Sydney, and was embarking on expansion to Adelaide and Brisbane. We developed a new brand which leveraged the firms strong reputation and name but communicated that they were gaining new expertise and additional capabilities.
Strong and confident, the logotype conveys a firm with tradition that is also moving forward. The colour scheme of metallic black and orange maintains a corporate appeal to their clients in the financial sector, but sets them apart from the standard blues or reds that dominate the industry.
A supporting grid pattern, printed in varnish over metallic black, conveys a high degree of professionalism and confidence, that only a firm with their legacy can successfully leverage.