Giving new life to an existing brand to reflect a greater focus on ethical practice, without sacrificing the original quirk and edge.

We redrew the original logotype and skull mark, refined the colour palette, developed icons to represent key ethical points, and introduced a typographic system that mixes a serif with a rounded condensed sans used inline to highlight key messages. A monospace is for headings and details nested within intended paragraphs.

A set of social media templates were provided in Keynote to allow consistent branding that is faithful to the provided designs with a minimum of time and knowledge.