Process

A process that enables you to manage expectations without compromising on the authenticity of the final result is a priceless asset. We’ve been honing ours for years. It is based on fundamental principles, and we can promise you that it delivers. Every time.

The key tenets of our process:

  1. Think Plan Make
  2. Three Conversations
  3. Our Five Promises
  4. Document

1

Our methodology relies on having a clear idea of where we need to go and a well thought out plan of attack before we head off on the creative journey. Think before you make, with a solid plan in between.

2

Conversation is so important to how we work that we’ve built it into our process. We begin with three conversations because it is in these discussions that we find the gold; the kernel of truth that relates to your brand.

These are generally informal sessions to openly discuss the current state of play for the business and to explore possible options for the expression of the brand across new channels, platforms, and audiences.

3

We promise to:

  • Involve you in the process.
  • Work to understand your business and your market.
  • Approach your project without preconceptions.
  • Find your point of difference.
  • Invest time in thinking before we start doing.

4

Document is our way of delivering the design outcomes to you in a convenient online website that can be tailored to your business’ brand identity. This means you always have at hand the most up-to-date brand assets and artwork. See our example here: Document

Making brands
visible™

We specialise in delivering high-impact graphic design supported by sound marketing principles. Our expertise is in brand design and visual identity systems for business.