We are a design practice that specialises in delivering high-impact graphic design supported by sound marketing principles. Our expertise is in brand design and visual identity systems for business.
The Surgical Precinct is a brand new collaboration between two well renowned Adelaide surgeons. Aimed at building a business model that incorporates their two distinct personalities and clientele, Dr Christine Lai and Dr David Walsh also wanted something that was subtle and clinical.
We devised a simple, but distinct, typographic lockup for the business, using a serifed monospace typeface that is supported by a formal grid structure that applies across all their brochures, forms, patient documentation, and other sundry collateral.