We are a design practice that specialises in delivering high-impact graphic design supported by sound marketing principles. Our expertise is in brand design and visual identity systems for business.
Refuel are a digital marketing agency based in Port Adelaide. Based on their name, we used motorsports as the key concept driver for the identity. Simple but bold graphics using thick lines that convey a journey and overlaying data graphics to convey reporting and data driven strategies. The logo is a stylised letter R as well as a double hairpin track segment which lends itself well to animation with a motorsport theme.