The Healthy Collective brings together a range of health services under a single umbrella, along with the development of The Healthy Living Precinct — a holistic facility combining health services with an industry focused co-working space.

To set Healthy Collective apart from existing clinical brands we took a warm approach, accompanied by a suite of icons. Reminiscent of chewable vitamins, these represent the breadth of their services in both literal and figurative ways.

We also developed the tagline “It’s good to be healthy.”, both a statement of their greater mission as well as a reference to being part of the collective.