We are a design practice that specialises in delivering high-impact graphic design supported by sound marketing principles. Our expertise is in brand design and visual identity systems for business.
Rawson Verco Need are an accounting firm with a big future. In the midst of a growth phase they wanted to review their branding with the instructions: we don’t want to change the logo. During the review it become clear that their existing logo wasn’t reflecting the optimistic tone that it needed to. We presented the case for change across the board and they agreed.
The new symbol still represents the concept of nurturing that is key to their brand’s long success, but with a contemporary new form and a vibrant colour scheme.