Justine Carr has a bold plan to change the world by encouraging individuals to change their habits.

We helped Justine to define a name, a process, and a visual framework for her idea. Primarily using social media and her distinct photo-collage illustration style, there are even future plans for exhibitions and art pieces to engage with the market and keep the messages from the campaign front of mind.

This is the beginning of a continuous social good campaign to enlighten us all on our complicity in the state of the environment. As Justine says, when our governments and leaders are failing us all we can really control is our individual impact. Change begins with adjusting our mindset and adapting our habits.

We designed the identity, incorporating a colour palette, a typographic style, and a simple communication strategy to get her idea off the ground.