Starting life as John Hood Advisory, we were tasked with making a brand that reflected an accounting firm focussed on people.

We advised on naming, before developing an atypical visual identity for the field. The identity starts with an abstract face made of geometric shapes which are then exploded and re-arranged in various compositions against an underlying grid, weaving in-and-out of the word mark.

As a “new” accounting firm, the brand primarily lives in the digital realm. This allowed for an exceedingly bright colour palette that plays up the vibrant people based approach.