The Western Breast Centre is a ‘one-stop’ clinic for all breast related medical problems. Coming under The Surgical Precinct, they needed an identity that was tied to the parent brand but was also able to stand alone and appeal to the specific clientele of the clinic.

18 dots arranged in a circle, forming an abstract breast shape and a representation of a collection of different women. Dots also represent the variety of services coming together, the collection of expertise, and overall care. All in a harmonic and balanced graphic device.