Asthma Australia are the peak body for asthma in Australia and part of their charter is to provide educational tools to schools in order for those who suffer from the condition are able to learn more about the condition.

The Asthma Kids brand campaign involved the development of a character who was able to communicate to children on their level. His name is Chester. The loose illustrative style enabled us to convey complex messages in a simple and easy to understand way.

Chester is used in print and online as well as ongoing broadcast media.