Felt are a social media marketing agency that is run by Jess McLachlan. Her focus is being the storyteller for her clients’ brands using social media channels like Instagram to deliver a continual narrative to the market. Always with the overriding philosophy of optimism.

We helped Jess discover her name and positioning—Felt, heartfelt brand stories—and then designed her visual identity made up of letterforms that evoke plush, hand-made, felt objects.