The process we undertake to develop brand identities, is the same that we have successfully employed for many clients in many industries. It works because it allows for experimentation and “outside the square” thinking in the early stages and this helps to define the parameters for the end result. It also work because the client is engaged in the process.

The examples of the work in our folio have all been created following a simple method and the simplicity and minimalism that you see in some of our work often belies the volume of ideas that are processed to get there.